Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
FAQ schema for travel websites: The structured data most operators are ignoring
Most travel websites have FAQ sections. Questions about visa requirements, what to pack, the best time to visit, how deposits work. They sit at the bottom of destination pages and service pages.
Position zero for travel brands: how to win the space above the search results
Most travel brands pour their energy into ranking for the right queries. That is important, but it is only half the picture. Position zero, the space above every organic result, is where search decisions increasingly begin, and it is underused by most independent travel operators.
Why your travel website's photography could be hurting your AI visibility
Ask most travel marketing teams whether their photography is doing its job and they'll say yes. The images are high resolution, professionally shot, and on brand. What they won't know is that AI search can't tell their lodge apart from a stock library used by four thousand other websites.
Branding.
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The impact of the Middle East crisis: how to keep enquiries moving when travellers are hesitating
Enquiries have slowed. Your inbox is quieter than it should be for May, and the news cycle is doing you no favours. Whether you sell long-haul tours, luxury escapes, or short breaks closer to home, the Middle East crisis is reshaping what UK travellers will book, when they'll book it, and how much hand-holding they need before they say yes.
Top 10 Travel Marketing Agencies Worldwide
Let's be honest: finding the right marketing agency for your travel brand feels a bit like dating. There are plenty of options out there, everyone looks good on paper, and you won't really know if it's a match until you're already invested.
The rise of private group travel and what it means for luxury brands
The luxury travel market is experiencing unprecedented growth and with it, travellers are changing their focus. The segment that used to be synonymous with five-star hotels, first-class flights and opulent suites is shifting to demand something different: privacy, connection, and bespoke experiences shared with their inner circle.
Digital Growth.
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What we look for in a travel website design audit before we quote
We get a lot of enquiries that start with some version of: “We need a new website. How much will it cost?” I can usually tell you fairly quickly whether I think your website needs work. I can't tell you what that work should cost until I’ve looked properly at what you’ve already got.
Is Webflow still the right platform for your travel website?
I started Boost in 2019, and from day one we built on Webflow. The travel websites in our portfolio, from Africa Born to Ker & Downey Safaris, run on it. For years, if a travel business asked what they should build their new site on, I had the answer ready before they'd finished asking.
A lesson in indexing: What happens when a website stops being indexed?
We recently looked closely at the analytics for a website we manage and found something interesting. It is the kind of mistake that could easily happen to any travel business publishing regularly online, and it rarely announces itself while it is happening.
UX & Design.
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What we look for in a travel website design audit before we quote
We get a lot of enquiries that start with some version of: “We need a new website. How much will it cost?” I can usually tell you fairly quickly whether I think your website needs work. I can't tell you what that work should cost until I’ve looked properly at what you’ve already got.
Is Webflow still the right platform for your travel website?
I started Boost in 2019, and from day one we built on Webflow. The travel websites in our portfolio, from Africa Born to Ker & Downey Safaris, run on it. For years, if a travel business asked what they should build their new site on, I had the answer ready before they'd finished asking.
Your brand identity or AI visibility? Why travel sites can have both
You spent months perfecting your website. You’ve used custom photography, and you carefully chose a typography that reflects your brand's personality. Then someone tells you that AI can't read any of it, and you need to "optimise for machines”.
Industry & Trends.
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What we look for in a travel website design audit before we quote
We get a lot of enquiries that start with some version of: “We need a new website. How much will it cost?” I can usually tell you fairly quickly whether I think your website needs work. I can't tell you what that work should cost until I’ve looked properly at what you’ve already got.
Is Webflow still the right platform for your travel website?
I started Boost in 2019, and from day one we built on Webflow. The travel websites in our portfolio, from Africa Born to Ker & Downey Safaris, run on it. For years, if a travel business asked what they should build their new site on, I had the answer ready before they'd finished asking.
A lesson in indexing: What happens when a website stops being indexed?
We recently looked closely at the analytics for a website we manage and found something interesting. It is the kind of mistake that could easily happen to any travel business publishing regularly online, and it rarely announces itself while it is happening.
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