Travel Brand Agency

Transforming travel experiences: Our journey.

Boost is a leading brand marketing agency specialising in building memorable travel and leisure brands.

Founded by Will Stogdale, who was inspired by his upbringing in a successful, multi-generational safari business, he saw a critical need for better digital strategies within the tourism sector.

As our expertise has grown, we’ve recognised that effective online success for travel businesses extends beyond merely having a website. It demands an engaging brand story, targeted content, strategic brand development and more. Today, Boost stands as a dedicated travel specialist committed to crafting unique brands that authentically mirror real-world on the ground experiences.

Our team.

Our talented creative team, spanning the globe, positions us as a remote-first company with a dynamic international reach. From brand designers to digital UX strategists, each member brings specialised skills essential for elevating your travel business to greater success.

Will Stogdale.

Founder

Simon Cook.

Creative Director

Soraia Soares.

Head of Design

Berno Mare.

Head of Development

Michael Ferguson.

Head of SEO

Dominique Kock.

Project Manager

Frances Truter.

Developer

Values that guide us.

Result-driven.

Our goal is to get you to your end goal: more bookings, more travellers, and more recommendations. We’ll help you get there by crafting a dynamic online presence that results in a healthy (and growing) bottom line.

Authentic.

No two travel businesses are the same. We’ll work with you to create a brand that’s truly tailored to your unique personality and audience. 

Challenging.

The best solutions are often the simplest ones. We challenge you with the hard-hitting questions to find new - yet simple - ways to help you succeed in the travel and leisure industry.

Collaborative.

We’re your partners in long-term success. By blending your travel insights with our expertise, we find solutions that will truly leverage your business in the tourism space.

Marketing travel & leisure news.

Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.

16 Jul

2024

How to plan a successful website redesign: A comprehensive guide

Planning a successful website redesign involves more than just changing the look and feel of your site. It's about improving user experience, enhancing functionality, and ensuring that the website meets your business goals. Here’s a comprehensive guide to help you plan your website redesign effectively.

1. Define your goals and objectives

Before embarking on a website redesign, it’s crucial to clearly define what you want to achieve. Are you aiming to improve user engagement, boost conversions, or enhance brand perception? Setting clear, measurable goals will guide the redesign process and help evaluate its success.

Considerations:

  • Business Goals: Align your website redesign with your broader business objectives.
  • User Goals: Understand what your users want to achieve when they visit your site.
  • KPIs: Identify key performance indicators to measure success post-redesign.

2. Conduct a comprehensive audit

A thorough audit of your existing website is essential to understand what’s working and what’s not. This involves evaluating the site's performance, usability, and content.

Steps:

  • UX Audit: Analyse the user journey, navigation flow, and engagement metrics to identify pain points and opportunities for improvement​​​​.
  • SEO Audit: Evaluate your site's current SEO performance, identifying strengths and weaknesses to address during the redesign​​.
  • Content Audit: Assess the quality, relevance, and performance of your current content. Identify gaps and opportunities for new content​​.
person working graph digital tablet
Your content should be relevant and up-to-date.

3. Research and benchmark competitors

Understanding your competitive landscape helps you identify industry standards and opportunities to differentiate your brand.

Actions:

  • Competitor Analysis: Study the websites of your main competitors to understand their strengths and weaknesses​​.
  • Industry Trends: Stay updated with the latest trends and technologies in web design and user experience to ensure your redesign is contemporary and effective.

4. Develop a solid ux strategy

A user experience (UX) strategy is critical for creating a website that meets user needs and expectations. This involves understanding user behaviour and designing intuitive navigation and information architecture.

Key Elements:

  • User Research: Conduct user testing and interviews to gain insights into how users interact with your current site and what they need​​.
  • Wireframes and Prototypes: Create wireframes and prototypes to map out the user journey and ensure a seamless experience​​.
  • User Testing: Test prototypes with real users to identify and fix usability issues before finalising the design​​.

5. Plan your content strategy

Content is a vital component of your website. It needs to be relevant, engaging, and optimised for search engines.

Steps:

  • Content Mapping: Identify the type and placement of content on your site. Ensure each piece of content aligns with your user’s needs and your business goals​​.
  • SEO Optimisation: Conduct keyword research and optimise your content for search engines to improve visibility and attract qualified traffic​​.
  • Content Creation: Develop high-quality content that resonates with your audience and supports your brand message​​.

6. Focus on visual and UI design

Your website’s visual design should reflect your brand identity and create a positive impression on users.

Considerations:

  • Brand identity: Ensure your visual design aligns with your overall brand identity, including logos, colour schemes, and typography​​.
  • UI design: Create a visually appealing interface that is easy to navigate and enhances user experience​​.
  • Responsive design: Ensure your design is responsive, providing an optimal experience across all devices.

7. Choose the right development platform

Selecting the right platform for your website is crucial for ensuring it meets your functionality and performance needs.

Recommendation:

  • Webflow: As a versatile and scalable platform, Webflow offers a range of features that make it ideal for modern website development. It provides a user-friendly CMS, built-in SEO capabilities, and robust security features​​.

8. Implement and test

Once the design and development phases are complete, it's crucial to thoroughly test your website before launch.

Testing checklist:

  • Functionality Testing: Ensure all features and functionalities are working as intended.
  • Usability Testing: Conduct final user testing to ensure the site is intuitive and easy to use.
  • SEO and Performance Testing: Check for SEO compliance and test the site’s performance to ensure fast loading times.
Guys looking at Google search on laptop
Test your website as if you are a visitor.

9. Launch and monitor

After testing, launch your new website. However, the process doesn’t end there. Continuous monitoring and optimisation are essential for ongoing success.

Post-launch activities:

  • Analytics monitoring: Use analytics tools to monitor site performance and user behaviour.
  • Feedback collection: Gather feedback from users to identify any issues or areas for improvement.
  • Ongoing optimisation: Regularly update content and optimise the site based on user feedback and performance data.

Final thoughts

A successful website redesign is a strategic process that involves careful planning, thorough research, and ongoing optimisation. By following this comprehensive guide, you can create a website that not only meets your business goals but also provides an exceptional user experience. 

Plan your website redesign today

Ready to start your website redesign journey? Contact Boost for expert guidance and support.

15 Jul

2024

Understanding travel marketing

Effective marketing is essential for success in a dynamic and competitive industry like travel. Travel marketing encompasses a wide range of strategies and tools designed to promote travel-related services and destinations.

From attracting potential travellers, to creating memorable experiences, it plays a vital role in the growth and sustainability of your travel business. 

What is travel marketing?

Travel marketing refers to the use of various promotional techniques to attract and engage potential travellers. This includes advertising, public relations, social media, content creation, and more. 

The primary goal is to create awareness, generate interest, and drive bookings for travel-related products and services. Travel marketing involves understanding the needs and preferences of travellers and crafting compelling messages that resonate with them.

Travel marketing goes beyond simply promoting a destination or service. It involves storytelling, showcasing unique destinations, and highlighting the benefits and experiences that travellers can expect. By using a mix of digital and traditional marketing channels, your travel business can reach a broad audience and inspire them to book their next trip.

Importance of travel marketing

Travel marketing is crucial for several reasons:

Increasing visibility

Effective travel marketing increases the visibility of travel destinations and services. By promoting your offerings through various channels, you can reach a wider audience and attract potential travellers.

Driving bookings

A well-executed marketing strategy can drive bookings and revenue. By engaging potential travellers with compelling content and offers, you can encourage them to take action and book their trips.

young friends with backpacks enjoying view traveling canyon
Your marketing should attract potential clients and encourage them to book their trip with you.

Building brand loyalty

Travel marketing helps build brand loyalty by creating memorable experiences and fostering emotional connections with travellers. Satisfied customers are more likely to become repeat clients and recommend your services to others.

Staying competitive

The travel industry is highly competitive. Effective marketing allows you to stand out from the competition and position your brand as the go-to choice for travellers.

Adapting to trends

Travel marketing enables businesses to stay updated with the latest trends and preferences of travellers. This allows for timely adjustments to marketing strategies to meet changing demands.

Who needs a travel marketing strategy? 

If you're involved in the travel industry, a well-defined travel marketing strategy is important for success. Here are some key players who benefit from it:

  • Tour operators: Showcase your unique itineraries, breathtaking destinations, and exceptional guides to attract travellers seeking curated experiences.
  • Travel agencies: Become the go-to resource for booking dream vacations by highlighting your expertise, personalised service, and access to exclusive deals.
  • Hotels and resorts: Captivate potential guests with stunning visuals of your property, luxurious amenities, and unique offerings that set you apart.
  • Travel bloggers and influencers: Develop a strong brand identity and attract a loyal following by creating engaging content and using effective travel marketing strategies.
  • Destination Marketing Organisations (DMOs): Put your city, region, or country on the map by showcasing its cultural treasures, hidden gems, and unforgettable experiences for various traveller types.

Key components of travel marketing

Crafting a successful travel marketing strategy requires a multi-pronged approach. Here are some key components to consider:

Market research

Market research is the foundation of any successful marketing strategy. It involves gathering and analysing data to understand market trends, traveller preferences, and competitive landscape. This information helps in making informed decisions and tailoring marketing efforts to meet the needs of the target audience.

Partnering with a marketing agency like Boost Brands means you will have the guidance of experts to help you conduct your market research. 

Target audience

Identifying and understanding your target audience is crucial for effective marketing. This involves segmenting the market based on demographics, interests, travel behaviour, and preferences. By knowing who your ideal customers are, you can create personalised and relevant marketing messages that resonate with them.

Brand positioning

Brand positioning refers to how you want your brand to be perceived in the minds of travellers. It involves defining your unique value proposition and differentiating your brand from competitors. Effective brand positioning creates a strong brand identity and helps in building trust and loyalty among travellers.

Key travel marketing strategies

SEO and content 

Search Engine Optimisation (SEO) and content marketing are essential for attracting organic traffic to your website. By optimising your website for search engines and creating high-quality, engaging content, you can improve your search engine rankings and attract potential travellers.

traveler planning trip
Keyword searches are an important way people find their next destination, so you must include this in your marketing strategy.

Some important aspects of SEO and content are: 

  • Keyword Research: Identify relevant keywords and phrases that potential travellers are searching for. Use these keywords strategically in your website content, blog posts, and meta tags.
  • Blogging: Create informative and engaging blog posts that provide value to travellers. This can include travel guides, destination highlights, travel tips, and more.
  • Visual Content: Use high-quality images and videos to showcase destinations and experiences. Visual content is more engaging and can help attract and retain the attention of travellers.

Social media marketing

Social media platforms are powerful tools for reaching and engaging with travellers. By creating and sharing engaging content on platforms like Facebook, Instagram, X, and TikTok, you can build a community of followers and attract potential travellers.

Some tips for using social media effectively include: 

  • Platform Selection: Choose the social media platforms that are most relevant to your target audience. Each platform has its unique characteristics and audience demographics.
  • Content Strategy: Develop a content calendar and share a mix of promotional and informative content. Use visuals, videos, and stories to capture the attention of your audience.
  • Engagement: Interact with your audience by responding to comments, messages, and reviews. Host Q&A sessions, live videos, and contests to increase engagement.

Email marketing

Email marketing is a cost-effective way to reach and engage with potential travellers. By building an email list and sending regular newsletters, you can keep your audience informed about special offers, new destinations, and travel tips.

Using email marketing can be effective with these tips:

  • List Building: Encourage website visitors to subscribe to your email list by offering valuable content, such as travel guides, exclusive discounts, or a free eBook.
  • Personalization: Use data to personalise your email campaigns. Address recipients by their name and tailor the content based on their interests and travel behaviour.
  • Automated Campaigns: Set up automated email campaigns to nurture leads and guide them through the booking process. This can include welcome emails, follow-up emails, and abandoned cart reminders.

Paid advertising 

Paid advertising is an effective way to reach a larger audience and drive traffic to your website. By using platforms like Google Ads, Facebook Ads, and Instagram Ads, you can target potential travellers based on their demographics, interests, and behaviour.

When using paid advertising, there are three aspects you should keep in mind:

  • Targeting: Use detailed targeting options to reach your ideal audience. This can include location, age, interests, travel behaviour, and more.
  • Creativity: Create compelling ad copy and visuals that capture the attention of travellers. Highlight unique experiences, special offers, and call-to-action buttons to encourage clicks.
  • Budget Management: Set a clear budget for your advertising campaigns and monitor their performance regularly. Adjust your strategies based on the results to optimise your return on investment.

Branding

Strong branding is essential for creating a memorable impression and building trust with travellers. This involves developing a cohesive brand identity that reflects your values, mission, and unique selling points.

Table with food and menu
Your branding should be consistent and clear throughout your marketing material.

Branding can include: 

  • Brand Identity: Develop a brand identity that includes your logo, colour scheme, typography, and voice. Ensure that your brand identity is consistent across all marketing channels.
  • Storytelling: Use storytelling to connect with travellers on an emotional level. Share your brand’s story, values, and the unique experiences you offer.
  • Consistency: Maintain consistency in your branding across all touchpoints, including your website, social media, email campaigns, and offline materials.

Events

Participating in and hosting events is a great way to connect with potential travellers and showcase your offerings. This can include travel expos, trade shows, webinars, and more.

Events don’t have to be a big undertaking. You can choose to host your own, or attend existing events.

  • Participation: Attend industry events and conferences to network with potential clients, partners, and industry professionals. Showcase your offerings through booths, presentations, and promotional materials.
  • Hosting: Host your own events, such as webinars, workshops, or virtual tours. This allows you to engage directly with your audience and provide valuable information and experiences.

Experiential marketing

Experiential marketing involves creating memorable experiences that engage travellers and leave a lasting impression. This can include immersive experiences, interactive events, and personalised tours.

  • Immersive Experiences: Create experiences that allow travellers to immerse themselves in the destination. This can include cultural tours, adventure activities, and local interactions.
  • Interactive Events: Host interactive events that engage travellers and provide hands-on experiences. This can include cooking classes, craft workshops, and guided tours.
  • Personalised Tours: Offer personalised tours that cater to the specific interests and preferences of travellers. Whether that is luxury travellers, families, travellers on a budget. This can include customised itineraries, private tours, and exclusive access to attractions.

Final thoughts

Travel marketing is a multifaceted and dynamic field that requires a deep understanding of the industry, target audience, and marketing strategies. By using a mix of digital and traditional marketing techniques, your business can attract potential travellers, build brand loyalty, and drive bookings.

Key components such as market research, target audience identification, and brand positioning lay the foundation for effective travel marketing. Meanwhile, strategies like SEO, social media marketing, email marketing, and experiential marketing help in reaching and engaging with potential travellers.

Ultimately, success in travel marketing comes from staying up-to-date with industry trends, adapting to changing traveller preferences, and consistently delivering value through personalised and memorable experiences. Whether you are a tour operator, travel agency, hotel, or destination marketer, a well-planned and executed travel marketing strategy can set you apart in a competitive market and drive long-term growth.

Plan your marketing strategy today

Get in touch with Boost Brands to discuss a comprehensive marketing strategy for your travel business.