About Us

Will Stogdale founded Boost in 2019 and leads its strategy. He grew up in a multi-generational safari business, so he knows first-hand what it takes for a travel brand to win and keep its guests. Before Boost, he was a PGA golf professional.

Today Boost works with tour operators, safari and adventure companies, destinations and specialist travel brands on branding, websites, SEO and AI visibility. Outside work, Will plays golf, kitesurfs and keeps fit in the gym.

Soraia Soares is the Head of Design at Boost, bringing over seven years of experience in the design industry. Her expertise spans brand design, strategy, and UX design, having worked with clients across various sectors, including travel, SaaS, food and beverage, healthcare, sustainability, and finance. Soraia's comprehensive approach to design ensures that each project looks stunning and aligns with strategic objectives.

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Specialising in brand design, brand strategy, brand storytelling, UX design, UX strategy, and UI design, Soraia leads Boost's creative team with a passion for innovation and excellence. Outside of work, she enjoys hand and digital drawing, product and nature photography, content creation, and mentoring fellow designers.

Berno Mare is the Head of Development at Boost, with a diverse background spanning marketing, research, analytics, and front-end development. He began his career consulting with some of the world’s biggest tech brands before transitioning to development over six years ago. Specialising in Webflow and front-end development, Berno has successfully delivered projects ranging from small-scale to enterprise-level. His expertise in data and analytics also makes him a proficient specialist in migrating projects onto Webflow.

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Berno's areas of expertise include Webflow development, JavaScript implementation in Webflow, project management, and platform migration. When not immersed in development, he enjoys gaming, reading, cooking, and indulging in his love for cheesecake.

​​Michael Ferguson is an SEO Specialist at Boost with eight years of experience in Search Engine Optimisation. With a background in copywriting and journalism, Michael excels in crafting website content that resonates with end users and ranks competitively on Google. His expertise extends to marketing attribution, search engine marketing, and content and copywriting, making him a vital asset to the Boost team.

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When Michael isn’t working SEO magic on websites, he indulges in his passion for writing urban fantasy, fantasy, and horror books. A published author based in South Africa, Michael combines his creative talents with his professional skills to deliver exceptional results for Boost's clients.

Dominique Kock is a Project Manager at Boost. Her career began in graphic design in 2015 when she created a logo for GPH Industries Ltd., a prominent bus company in Geita, Tanzania. Her passion for arts and graphic design soon led her to a Junior UI/UX designer role, where she designed websites and collaborated with various agencies. Leveraging her UI/UX design skills and experience, Dominique transitioned seamlessly into project management, where she excels in client interaction and team support, finding great satisfaction in understanding her clients' businesses.

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Dominique later advanced to Director of Operations, managing over 15 clients simultaneously and overseeing her team’s activities. Her dedication to client satisfaction and team success is evident in her comprehensive expertise in project management, planning, organising, problem-solving, risk management, customer service, quality management, and time management. Outside of work, Dominique enjoys baking, reading, camping, puzzle building, problem-solving games, and animal and nature photography.