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Latest news and insights.

Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.

26 Nov

2024

Why your travel brand needs a blog

A well-crafted blog can be a powerful tool for travel and leisure businesses. It not only enhances your brand's credibility but also drives organic traffic, boosts SEO rankings, and converts casual browsers into loyal customers. 

22 Nov

2024

Top 10 tips for mobile marketing strategies for travel brands

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

19 Nov

2024

COP29 sparks change in the sustainability movement

The recent COP29 summit in Azerbaijan marked a turning point for the travel and tourism industry. Over 50 governments signed a historic declaration pledging to make tourism more climate-friendly. This isn't just a feel-good gesture; it's a critical step towards ensuring the future of travel itself.

13 Dec

2024

How to collaborate with travel bloggers to grow your brand

Travel blogging has been popular for many years and has shifted to include a social media presence too. By partnering with the right travel bloggers or influencers, travel brands can boost visibility, credibility, and customer base.

22 Nov

2024

Top 10 tips for mobile marketing strategies for travel brands

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

7 Oct

2024

How tour companies can effectively target solo female travellers

It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.

3 Feb

2025

5 Website mistakes travel brands should avoid

A well-designed website is one of the most powerful tools a travel brand can have. It is often the first touchpoint for potential customers looking for their next adventure and should reflect your brand’s mission and identity. But, common web design mistakes can drive users away, reduce bookings, and damage your brand’s credibility.

22 Jan

2025

Does working with influencers help or harm your travel brand?

Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

17 Dec

2024

Maximise your travel brand’s reach with effective geotagging

Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.

11 Sep

2024

Essential elements and features of restaurant websites

Every restaurant is unique, having unique flavours, and even a soul (so-to-speak), but that doesn’t mean there aren’t similarities between them. For instance, if you look into the best restaurant websites, you’ll discover that they share some of the same essential elements.

16 Jul

2024

How to plan a successful website redesign: A comprehensive guide

Planning a successful website redesign involves more than just changing the look and feel of your site. It's about improving user experience, enhancing functionality, and ensuring that the website meets your business goals. Here’s a comprehensive guide to help you plan your website redesign effectively.

12 Jul

2024

What are stylescapes? Exploring the concept, history, and benefits

In the realm of design and branding, the term "stylescapes" is gaining traction as a critical tool for visual storytelling and project alignment. But what exactly are stylescapes, and why are they important? This article delves into the concept, its history, significance, and how it can be effectively utilised in the design process.

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Brand Design

Combining your insights with our digital innovation capabilities, we’ll help you create the strategic foundation for your travel brand’s digital marketing strategy. 

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As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.

Brand Evolution

From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.