Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.

Why your travel brand needs a blog
A well-crafted blog can be a powerful tool for travel and leisure businesses. It not only enhances your brand's credibility but also drives organic traffic, boosts SEO rankings, and converts casual browsers into loyal customers.

Top 10 tips for mobile marketing strategies for travel brands
With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

COP29 sparks change in the sustainability movement
The recent COP29 summit in Azerbaijan marked a turning point for the travel and tourism industry. Over 50 governments signed a historic declaration pledging to make tourism more climate-friendly. This isn't just a feel-good gesture; it's a critical step towards ensuring the future of travel itself.
Branding.
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How to collaborate with travel bloggers to grow your brand
Travel blogging has been popular for many years and has shifted to include a social media presence too. By partnering with the right travel bloggers or influencers, travel brands can boost visibility, credibility, and customer base.

Top 10 tips for mobile marketing strategies for travel brands
With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

How tour companies can effectively target solo female travellers
It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.
Digital Growth.
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5 Website mistakes travel brands should avoid
A well-designed website is one of the most powerful tools a travel brand can have. It is often the first touchpoint for potential customers looking for their next adventure and should reflect your brand’s mission and identity. But, common web design mistakes can drive users away, reduce bookings, and damage your brand’s credibility.

Does working with influencers help or harm your travel brand?
Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

Maximise your travel brand’s reach with effective geotagging
Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.
UX & Design.
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Essential elements and features of restaurant websites
Every restaurant is unique, having unique flavours, and even a soul (so-to-speak), but that doesn’t mean there aren’t similarities between them. For instance, if you look into the best restaurant websites, you’ll discover that they share some of the same essential elements.

How to plan a successful website redesign: A comprehensive guide
Planning a successful website redesign involves more than just changing the look and feel of your site. It's about improving user experience, enhancing functionality, and ensuring that the website meets your business goals. Here’s a comprehensive guide to help you plan your website redesign effectively.

What are stylescapes? Exploring the concept, history, and benefits
In the realm of design and branding, the term "stylescapes" is gaining traction as a critical tool for visual storytelling and project alignment. But what exactly are stylescapes, and why are they important? This article delves into the concept, its history, significance, and how it can be effectively utilised in the design process.
Industry & Trends.
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Does working with influencers help or harm your travel brand?
Influencer marketing has become a common tool in the digital marketing space and the travel industry is no exception. In fact, according to the International Institute of Cultural and Tourism at Jilin International Studies University in China, it's estimated around 2.4% of social media users globally can be considered travel influencers.

Why brand storytelling should matter for your travel brand
For travel brands to stand out, they need to move beyond simply showcasing destinations and start crafting compelling narratives that resonate with their target audience. This is where the art of brand storytelling comes into play.

Maximise your travel brand’s reach with effective geotagging
Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.
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