Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
What the booming solo traveller market means for travel brands
Solo travel is on the rise, in a big way. According to the latest research by Research and Markets, the global solo travel market is set to reach USD 1.07 trillion by 2030, growing at a compound annual growth rate of 14.3%.
Top 10 tips for digital marketing for travel agencies
Travellers are more informed, connected, and discerning than ever before, which is why travel agents need to find new ways of finding and securing clients. Whether they're planning a luxury getaway or a backpacking adventure, today’s travellers turn to digital channels for inspiration, research, and booking. This means that if your travel agency isn’t visible online, you’re missing out on a vast audience actively seeking their next adventure.
What makes a good landing page? And how does Webflow help?
Every brand is striving to capture the attention of potential customers online. One of the most effective ways to do this is through well-designed landing pages that not only engage visitors but also convert them into leads or bookings.
Branding.
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How layout and flow can bring your stories to life
In an industry like travel that is saturated with content, marketing must focus on ways to both capture an audience and inspire a conversion. One of the most effective ways to achieve this is by mastering the art of visual storytelling. While words lay the foundation, it's the layout and flow of your message that give it life, guiding your audience through an emotional and memorable journey.
How visual consistency can make your travel brand memorable
In a highly visual and competitive industry like travel, your brand isn’t just what you say—it’s what people see and feel. From Instagram feeds to website landing pages, visual consistency plays a critical role in how your audience recognises, remembers and relates to your travel brand. If you want to attract loyal travellers and stand out in a crowded marketplace, your visual identity needs to be more than just beautiful, it needs to be consistent.
How to measure the ROI of your brand strategy
A strong brand represents the essence of your business, shaping customer perceptions and driving loyalty. For travel brands, this is particularly crucial, as consumers are often investing in experiences and emotions rather than tangible products.
Digital Growth.
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Top strategies for effective digital marketing for your travel brand
With consumers almost exclusively using the internet for travel inspiration and bookings, leveraging effective digital marketing strategies is essential for success. Travel brands must innovate to stand out and connect with their audiences. This article delves into the top 10 strategies that can elevate your travel brand and foster genuine connections with potential travellers.
How visual consistency can make your travel brand memorable
In a highly visual and competitive industry like travel, your brand isn’t just what you say—it’s what people see and feel. From Instagram feeds to website landing pages, visual consistency plays a critical role in how your audience recognises, remembers and relates to your travel brand. If you want to attract loyal travellers and stand out in a crowded marketplace, your visual identity needs to be more than just beautiful, it needs to be consistent.
Top 10 tourism advertising mistakes, and how to avoid them
When it comes to marketing in the travel and tourism industry, there’s no room for complacency. As more destinations and businesses vie for travellers’ attention, it’s crucial to make every digital ad, campaign, and piece of content work hard.
UX & Design.
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How layout and flow can bring your stories to life
In an industry like travel that is saturated with content, marketing must focus on ways to both capture an audience and inspire a conversion. One of the most effective ways to achieve this is by mastering the art of visual storytelling. While words lay the foundation, it's the layout and flow of your message that give it life, guiding your audience through an emotional and memorable journey.
Top 10 questions to ask when redesigning your travel brand’s website
Redesigning your travel brand’s website is a significant undertaking, one that can impact your brand’s digital presence, customer experience, and overall business performance. But to ensure a successful outcome, you must start with the right questions.
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The most common UX mistakes travel websites make (and how to fix them)
User experience (UX) plays a crucial role in attracting and retaining visitors to travel websites. Whether it’s an airline, hotel, tour company, or booking platform, poor UX can lead to frustrated users and missed opportunities.
Industry & Trends.
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How visual consistency can make your travel brand memorable
In a highly visual and competitive industry like travel, your brand isn’t just what you say—it’s what people see and feel. From Instagram feeds to website landing pages, visual consistency plays a critical role in how your audience recognises, remembers and relates to your travel brand. If you want to attract loyal travellers and stand out in a crowded marketplace, your visual identity needs to be more than just beautiful, it needs to be consistent.
Top 10 tourism advertising mistakes, and how to avoid them
When it comes to marketing in the travel and tourism industry, there’s no room for complacency. As more destinations and businesses vie for travellers’ attention, it’s crucial to make every digital ad, campaign, and piece of content work hard.
What the booming solo traveller market means for travel brands
Solo travel is on the rise, in a big way. According to the latest research by Research and Markets, the global solo travel market is set to reach USD 1.07 trillion by 2030, growing at a compound annual growth rate of 14.3%.
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Brand Design
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Brand Experience
As a Webflow partner, we’ll translate your travel and tourism brand’s essence into a compelling digital presence that resonates with your target audience.
Brand Evolution
From blog posts to SEO and more, grow your brand’s reach in the tourism space so you can engage with the travellers who are most likely to book with you.