Latest news and insights.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
Should you rebrand or refresh? A guide for travel brands
In any industry, keeping your brand fresh and on-trend is very important. As traveller behaviours change and the sector shifts, a travel brand’s digital presence and overall brand can adapt, too.
Why travel brands need a scalable website
A static, out-of-date website is a nail in the coffin of any business, but even more so for travel brands that exist in such a fast-moving industry.
How to rebrand your travel company without alienating clients
Rebranding can be a good way for travel companies to stay relevant, differentiate from competitors and attract new customers.
Branding.
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What's the difference between brand strategy and brand identity?
For a travel brand to stand out, you need depth, clarity and a strong foundation that connects with your audience. Two terms often used interchangeably, yet fundamentally different, are brand strategy and brand identity.
How to use your website data to drive bookings
Your travel brand’s website is one of the most powerful tools you can have for generating interest and inquiries, and landing clients. But even the most aesthetically pleasing website won't achieve its full potential unless it is optimised for conversions.
Top 5 brand identity mistakes travel companies make (and how to avoid them)
A strong brand identity is important for any company. For travel brands, it can be a great tool to help build brand recognition, loyalty, and a sense of industry expertise.
Digital Growth.
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10 Content ideas for your travel brand
Creating relevant and up-to-date content is important for any brand, but even more so for a brand in the travel sector, trying to compete in a very busy market.
How to use your website data to drive bookings
Your travel brand’s website is one of the most powerful tools you can have for generating interest and inquiries, and landing clients. But even the most aesthetically pleasing website won't achieve its full potential unless it is optimised for conversions.
Why travel brands need a scalable website
A static, out-of-date website is a nail in the coffin of any business, but even more so for travel brands that exist in such a fast-moving industry.
UX & Design.
View all articles
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Why travel brands need a scalable website
A static, out-of-date website is a nail in the coffin of any business, but even more so for travel brands that exist in such a fast-moving industry.
Essential elements and features of restaurant websites
Every restaurant is unique, having unique flavours, and even a soul (so-to-speak), but that doesn’t mean there aren’t similarities between them. For instance, if you look into the best restaurant websites, you’ll discover that they share some of the same essential elements.
How to plan a successful website redesign: A comprehensive guide
Planning a successful website redesign involves more than just changing the look and feel of your site. It's about improving user experience, enhancing functionality, and ensuring that the website meets your business goals. Here’s a comprehensive guide to help you plan your website redesign effectively.
Industry & Trends.
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10 Content ideas for your travel brand
Creating relevant and up-to-date content is important for any brand, but even more so for a brand in the travel sector, trying to compete in a very busy market.
AI-powered search is reshaping travel, brands must adapt
Like most of the world, the travel industry has been affected by the rapid growth of artificial intelligence (AI). It is changing the way people search for information, plan trips, and make bookings.
Top 5 brand identity mistakes travel companies make (and how to avoid them)
A strong brand identity is important for any company. For travel brands, it can be a great tool to help build brand recognition, loyalty, and a sense of industry expertise.
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