Sustainability is not just a fad, it’s a core value for many of today’s travellers. Browse our article to find out how to make sustainability an integral part of your travel and leisure brand.
Categories
Avoiding greenwashing in tourism: Leveraging honest, authentic branding in the sustainable tourism industry
Sustainability and eco-consciousness are vital requirements in the sustainable tourism industry, and many different companies use that to their advantage. However, in many cases, the claims made by various brands are just that: claims.
Sustainability
Brand Strategy
Top 10 emerging trends shaping the future of travel
Few industries were as affected by the global COVID-19 pandemic as the travel industry. The shutdown of tourism upended the sector, forcing it to navigate unprecedented challenges.
Travel Marketing
Sustainability
Business Travel
Eco-friendly travel branding: What your customers really want
Nearly 76% of global travellers expressed a desire to travel sustainably in 2023, according to Booking.com. But, 39% of travellers did not trust brands that labelled themselves as sustainable.
Brand Identity
Brand Strategy
Sustainability