AI is transforming the travel and leisure industry by changing customer experiences, optimising operations, and driving innovation. Read more to find out how AI can make your business more efficient, engaging, and sustainable.
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How multi-generational travel is changing luxury marketing
In their Luxury Travel Trends to Watch in 2025 report, Virtuoso and Globetrender highlighted an interesting fact: 2025 is the first year in history in which up to seven different generations can travel together. This includes the babies of Generation Beta (2025 to 2039) and their Generation Alpha (2010 to 2025) siblings, born to Gen Z (1997-2012) and Millennial (1981-1996) parents, alongside older family members from the Gen X (1965-1980) and Baby Boomer (1946-1964) era, and even the The Silent Generation (1928-1945).
Travel Marketing
Digital Strategy
Artificial Intelligence

The rise of private group travel and what it means for luxury brands
The luxury travel market is experiencing unprecedented growth and with it, travellers are changing their focus. The segment that used to be synonymous with five-star hotels, first-class flights and opulent suites is shifting to demand something different: privacy, connection, and bespoke experiences shared with their inner circle.
Travel Marketing
Brand Strategy
Artificial Intelligence

How to get your brand featured in AI-driven search
The travel industry, despite selling inherently human experiences, is becoming more and more influenced by the use of Artificial intelligence (AI). Whether it is businesses themselves using AI in their booking, marketing, and sales processes, or travellers using AI to help plan and manage their trips, the sector is definitely changing.
Artificial Intelligence
Travel Marketing
SEO

AI-powered search is reshaping travel, brands must adapt
Like most of the world, the travel industry has been affected by the rapid growth of artificial intelligence (AI). It is changing the way people search for information, plan trips, and make bookings.
Artificial Intelligence

AI and travel: Plan your perfect trip with ai’s effortless itineraries and flights
Artificial Intelligence, or AI, has become a significant part of most of the world’s industries, including travel. In this article, we’ll take a closer look at how AI has come to affect the travel industry, and which kinds of developments you can expect in the future.
Travel Marketing
Artificial Intelligence
Business Travel