Brand Strategy Guides.

The competition among travel websites is very high. Businesses, from small agencies to large hotel chains, are all vying for the attention of potential customers searching the web for their next trip.

For a travel brand to stand out, you need depth, clarity and a strong foundation that connects with your audience. Two terms often used interchangeably, yet fundamentally different, are brand strategy and brand identity.

Your travel brand’s website is one of the most powerful tools you can have for generating interest and inquiries, and landing clients. But even the most aesthetically pleasing website won't achieve its full potential unless it is optimised for conversions.

A strong brand identity is important for any company. For travel brands, it can be a great tool to help build brand recognition, loyalty, and a sense of industry expertise.

In any industry, keeping your brand fresh and on-trend is very important. As traveller behaviours change and the sector shifts, a travel brand’s digital presence and overall brand can adapt, too.

Rebranding can be a good way for travel companies to stay relevant, differentiate from competitors and attract new customers.

Travel blogging has been popular for many years and has shifted to include a social media presence too. By partnering with the right travel bloggers or influencers, travel brands can boost visibility, credibility, and customer base.

With smartphones dominating how travellers research, plan, and book their journeys, mobile marketing is no longer optional for travel and leisure brands, it is essential.

It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.

User-Generated Content (UGC) can be a powerful tool in the arsenal of travel marketing specialists. Not only does it help to improve engagement with brand followers, but it’s an excellent way to promote a brand without creating all the content.

As time goes by, travellers and potential customers are paying more and more attention to the ethical considerations around everything they do. This means that those same ethical considerations are becoming more and more critical in the travel industry.

Content marketing is an essential part of any marketing plan for the travel industry, but it often gets overlooked. In this article we’ll take a closer look at exactly what it is, why it’s important, and how you can strategize to make the best possible content marketing strategy for your travel or tourism business