When it comes to travel marketing, big-name agencies often dominate the conversation. But working with a large, generalist agency isn’t always the best fit for travel brands that need more tailored, hands-on expertise.
Specialist travel marketing experts focus exclusively on the unique challenges and opportunities in travel and tourism. Their industry knowledge and targeted skill sets mean they understand your audience, the sales cycle, and what drives bookings in ways bigger agencies often can’t.
A specialist marketing expert or niche agency is more flexible, more focused, and can deliver bespoke strategies that connect authentically with travellers – whether through brand storytelling, targeted paid media, digital strategy, or destination marketing.
Here are five travel marketing specialists worth knowing if you want expertise built specifically for travel businesses, not just broad marketing services repackaged.
The Plot
With a name like “The Plot”, you’d expect storytelling to be at the heart of the business – and that’s exactly where brand strategist Catherine Warrilow places it.
Catherine helps visitor attractions, destinations, and experience brands get clear on what they stand for and, most importantly, how to communicate it. Through brand strategy, messaging workshops and one-on-one support, she helps teams “untangle the chaos” and build a clear, compelling brand that attracts more visitors and sells more tickets.
Her client list includes Imperial War Museum, HMS Belfast, and Invisible Cities – a testament to her ability to craft compelling, place-based brand identities that resonate with diverse audiences.
Catherine helps brands:
- Pinpoint what’s working, what’s not, and what’s missing
- Create messaging that actually connects with audiences
- Develop a brand roadmap with practical steps to grow your profile and impact
Her work is especially valuable if you're struggling to explain what makes your experience unique or you need practical help to get your brand messaging clear and focused.
Starlight Digital
Starlight Digital is a performance-focused agency specialising in paid media for lifestyle brands, including those in travel, tourism and hospitality.
They’re a Google Premier Partner – placing them in the top 1% of agencies worldwide – and offer a sharp focus on Google Ads, Bing Ads, paid social, and Amazon campaigns.
What sets Starlight apart is their understanding of the travel, leisure, and hospitality industries, combined with technical expertise. Because travel customers often have long, emotionally driven decision-making processes, Starlight knows how to design campaigns that connect at every stage.
This industry knowledge lets them go beyond simply running ads. They take a strategic approach to your digital marketing, identifying the best opportunities for growth and creating campaigns that perform effectively across multiple platforms.
Starlight helps brands:
- Maximise return on ad spend through data-led PPC campaigns
- Reach niche or high-value audiences across social platforms like Meta, TikTok and Pinterest
- Refine and optimise overall digital strategy through tailored consultancy
Whether you need hands-on campaign management or high-level advice, Starlight brings clarity and consistency to paid digital marketing – without the jargon.
EM Consulting
Tourism and hospitality brands often find themselves doing all the right things – investing in marketing, working with trade partners, posting on social media – but not seeing the results they expected. That’s where EM Consulting comes in.
Drawing on 15+ years of international experience, Edoardo Monetti works with hotels, destinations and tour operators to align marketing with commercial strategy. That might mean improving the mix between OTAs and direct bookings, finding new ways to reach overseas travellers, or streamlining how content is planned and produced.
His support is especially useful if you’re:
- Losing margin to third-party channels and want to improve direct sales
- Struggling to grow your international audience without blowing your budget
- Unsure how to balance strategy with day-to-day execution
Edoardo’s support is ideal if you want to get more direct bookings, reach international markets smarter, and make better use of the marketing resources you already have.
Vetrano Digital
Marketing a destination, region, or place brings specific challenges like tight budgets and the need to clearly demonstrate impact.
Vetrano Digital, led by Brianna Vetrano, specialises in addressing these issues for tourism and place marketing organisations. With over a decade of experience, Brianna helps teams develop digital strategies that are targeted, practical, and measurable. She works closely with in-house marketing teams to improve search visibility, run effective ad campaigns, and use data to track and communicate results.
Brianna helps place brands:
- Build tailored, multi-channel marketing strategies that align with internal goals
- Run digital ad campaigns that reach the right people and stretch the budget
- Improve SEO and visibility in AI search tools
- Use data to track what’s working and communicate results to stakeholders
Her support is especially helpful for small or stretched teams that need to focus their digital marketing efforts and clearly show how it drives results.
Boost Brands
Yep, that’s us. At Boost Brands, we specialise in helping traditional travel and leisure businesses thrive in the digital space. We work to make sure your brand and digital marketing truly reflect the real-world experience you offer.
As a specialist agency focused exclusively on travel and leisure, we offer tailored expertise that bigger, more generalist agencies often can’t match. This focus allows us to deliver strategies and creative solutions that genuinely resonate with your audience and drive meaningful results.
Whether you run a luxury lodge, hotel, tour operator or travel agency, we understand how important it is to build trust with your future guests, especially when they book long before they arrive. We combine travel industry insight with strategic digital marketing and thoughtful design to create a digital presence that leaves a lasting impression on travellers and potential clients.
We help travel brands:
- Build strong brand foundations through research-driven strategy and clear identity development
- Create engaging digital experiences that reflect your values and build trust online
- Support ongoing brand growth with SEO, content, and design services to keep your presence fresh and relevant
Our work is ideal for travel businesses that want to connect better with their audience and strengthen their brand beyond just having a website.
Why you need a specialist travel marketing expert
Travel marketing is a unique field with its own challenges: long customer journeys, emotional decision-making, varying budgets, and a need to connect what your client experiences online and offline.
This is vastly different from marketing any other product or service, and that’s why working with a specialist travel marketing expert matters. These experts understand the industry inside out and know how to create strategies that truly resonate with travellers, drive bookings, and build lasting brand trust.
If you want marketing that’s focused, effective, and tailored to the realities of travel, partnering with a specialist is the smart choice.
Are you a travel business tired of generic marketing that misses the mark? Partner with Boost Brands to get focused, industry-specific strategies that truly speak to your audience and grow your bookings.
