Let's be honest: finding the right marketing agency for your travel brand feels a bit like dating. There are plenty of options out there, everyone looks good on paper, and you won't really know if it's a match until you're already invested.
But here's what makes travel marketing different from other industries: you're asking people to trust you with their precious holiday time and hard-earned money before they've experienced anything you offer. That's a big ask. And it means your marketing can't just be good. It needs to build genuine connection and confidence.
The digital landscape doesn't make things easier. Algorithms change. New platforms emerge. Consumer behaviour evolves. What worked brilliantly six months ago might barely move the needle today. For travel brands, keeping up whilst also running your actual business? It's a lot.
That's why partnering with specialists who truly understand the travel sector has never been more critical. Not generalist agencies that happen to have a hotel client or two, but agencies where travel marketing is their world.
We've compiled this list of the world's leading travel marketing agencies, each bringing unique strengths, proven results, and the kind of sector expertise that only comes from dedicated focus on travel and tourism.
1. Boost Brands (United Kingdom)
Specialisation: Travel & Leisure Brand Strategy and Digital Experiences
That's us! We've included ourselves on this list because we know we deliver something special for travel and leisure brands, and our clients' results prove it.
We're a strategic partner focused on building brands that authentically reflect real-world travel experiences. As Webflow experts based in the UK, we combine strategic brand thinking with sophisticated digital execution, specifically tailored for the travel and leisure sector.
Travel is deeply personal, which is why our approach centres on honouring the trust your clients are putting in you as a travel brand.
We ensure that what your travel business offers in the real world aligns seamlessly with your digital presence. From the moment a potential guest lands on your website to the second they check in, the story should be consistent, compelling, and completely aligned with their expectations. This alignment is what transforms browsers into bookers and guests into advocates.
Services:
- Brand strategy
- Content strategy
- Digital strategy
- UX strategy
- Brand identity
- UX design
- UI design
- Webflow development
- Website copywriting
- SEO
What makes us different?
We use human-centric methodology, combining a deep understanding of traveller behaviour with cultural nuances and changing luxury travel trends. Our focus on the complete brand journey, from foundational strategy through to ongoing evolution, means we’re building websites, yes, but we also develop cohesive brand experiences that resonate with discerning travellers and drive long-term success.
Our emphasis on aligning your digital presence with real-world experience is particularly valuable for traditional travel businesses looking to excel in the digital space without losing their authentic character.
2. Plant Street Studios (United States)
Specialisation: Strategic Storytelling and Content Production for Travel Brands
With 28 years of experience at the convergence of story and technology, Plant Street Studios has built its reputation on one fundamental belief: story is always king. This agency brings together strategic storytelling, fresh creative ideas, and agile production capabilities to create content that moves people and drives action for travel brands.
Plant Street Studios positions itself as "your brand's backlot," handling everything from concept to final delivery with meticulous attention to detail, while keeping projects on budget and on schedule. Their speciality teams cover the full spectrum of modern content needs.
Services:
- Brand building
- Destination marketing
- Performance content
- Cloud post production
- Experiential content
- Social content
What makes them different?
Plant Street Studios' advantage lies in their four primary content channels (narrative, immersive, digital, and extended), all underpinned by strategic storytelling. They have spent decades creating innovations between story and technology, giving them a unique perspective on making content that doesn't just look beautiful, but creates gravity for brands. For destination marketing organisations and travel brands looking to create emotional connections through compelling narratives, Plant Street Studios offers a blend of creative enthusiasm and production expertise that's hard to match.
3. MMGY Global (Global)
Specialisation: Integrated Marketing for Travel, Tourism & Hospitality
MMGY Global is one of the world's leading integrated marketing companies specialising in travel, tourism, and hospitality. With over 600 colleagues across global offices, MMGY offers scale, experience, and comprehensive capabilities under one roof.
MMGY comprises multiple agency brands, including MMGY Grifco (luxury travel PR in London), MMGY Hills Balfour (Europe and Middle East), MMGY Lieb (Germany), and specialist divisions for research, strategic planning, and outdoor branding. This interconnected approach allows them to serve clients across markets, channels, and specialisations whilst maintaining an integrated strategy.
Services:
- Advertising campaigns and branding
- Content creation and studio production
- Research, data, measurement and analytics
- Strategic planning and email marketing
- Experiential marketing and activations
- Media and marketing technology
- Public relations and social media
What makes them different?
MMGY offers brands this advantage: scale combined with travel specialisation. Few agencies can match their global reach, diverse service offerings, and depth of travel industry expertise. Their research capabilities through MMGY Travel Intelligence and TCI Research provide data-driven insights that inform strategy across all disciplines. For larger travel brands, destinations, or hospitality groups requiring sophisticated, multi-market campaigns backed by robust research, MMGY offers resources and expertise backed by travel marketing experience.
4. Noble Studios (United States)
Specialisation: Digital Performance Marketing for Travel & Tourism
Noble Studios describes itself as a "creative digital performance marketing agency" with one clear mission: transforming armchair travellers into trip bookers. With experience managing programmes for destination marketing organisations, hotels, resorts, attractions, and entire countries, Noble Studios brings both strategic thinking and tactical execution to travel marketing.
Their approach combines design, brand storytelling, personalised experiences, and innovative digital solutions.
Services:
- Brand strategy
- SEO
- Paid media marketing
- Conversion rate optimisation
- Content marketing
- Web design and development
- Creative services
- Marketing analytics
What makes them different?
Noble Studios excels at understanding and optimising the entire digital traveller journey – from dreaming and planning through to looking, booking, staying, experiencing, and sharing. They recognise that travellers interact with countless digital touchpoints, and they've mastered the art of being helpful at precisely the right moment with the right message. Their focus on conversion rate optimisation alongside traffic generation means they're not just bringing visitors to your site; they're ensuring those visitors take action.
5. Agency Tourism Marketing (United States)
Specialisation: Tailored Digital Solutions for Tourism Since 2007
Agency Tourism Marketing has been delivering customised solutions for the travel and tourism industry for nearly two decades. They offer a combination of full-service digital marketing with proprietary technology built specifically for tourism businesses.
Their flagship offering, Tourism Engine™, is a customisable email automation tool designed exclusively for the tourism industry. This platform predicts customer behaviours and sends relevant information when travellers need it, integrating seamlessly with existing marketing and sales tools.
Services:
- Full website customisation (WordPress & Joomla)
- Content production
- Social media management
- Digital advertising
- Crisis mitigation planning
- Tourism Engine™ (email automation)
- The Pollinator (customer journey analytics)
- Itinerary Builder (website plugin)
What makes them different?
Agency Tourism Marketing's differentiator lies in their proprietary technology suite designed specifically for tourism businesses. Tourism Engine™ solves a persistent challenge for travel brands: staying relevant to potential customers without spending hours crafting individual emails. The Pollinator connects the dots between touchpoints on a customer's digital journey, helping brands reach audiences with timely, relevant messages. Their Itinerary Builder plugin allows website visitors to create personalised itineraries, capturing valuable customer data whilst providing inspiration.
6. Focus Online (South Africa)
Specialisation: Driving Direct Bookings for Luxury Travel
Founded in Cape Town in 2012, Focus Online operates with a crystal-clear philosophy: turn lookers into bookers. Their specialisation in luxury travel marketing, combined with a measurability-driven approach, has built their reputation as specialists in the luxury travel sector.
Focus Online's strategy revolves around three principles: being found (online discovery), being relevant (intuitive user experience), and being ready (conversion optimisation).
Services:
- Web design and development (including custom booking engines)
- Hotel website design
- Pay-per-click marketing and Google Hotel ads
- Social media marketing
- Content marketing
- SEO
- Email marketing
What makes them different?
Focus Online's focus on direct bookings for luxury travel sets them apart. While many agencies talk about conversions, Focus Online's entire process is built around ensuring more visitors become paying guests more often. Their proven conversion optimisation approach, combined with strategies that help clients get found more frequently than competitors, delivers tangible ROI. For luxury hotels, lodges, and accommodation providers where direct bookings significantly impact profitability, Focus Online's specialised expertise is invaluable.
7. 80 Days Hotel & Travel Marketing (United Kingdom, Spain, UAE)
Specialisation: Creative & Digital Marketing for Hospitality
Established in 2002, 80 Days Hotel & Travel Marketing has built an award-winning reputation working with some of the world's most respected hotel and travel brands. With offices in Edinburgh, London, Málaga, and Dubai, they offer both creative excellence and international reach.
80 Days describes itself as being "fuelled by experience, insight and a genuine desire to shape the future of travel marketing." At their core, they connect guests with hotels, travellers with destinations, and people with technology, always with industry-leading results and exceptional client service.
Services:
- Brand (positioning, creation, rebranding, refinement)
- Website design and build
- Digital marketing
- Social media
- Training (Hotel Social training initiative)
- Insights (analytics, reporting, Hotel Benchmark tool)
What makes them different?
80 Days' longevity in the hospitality sector speaks to their ability to adapt as the industry grows and changes while maintaining exceptional standards. Their Hotel Social training initiative represents a unique offering: educating hotel teams to improve their digital capabilities, not just handling marketing for them. The proprietary Hotel Benchmark tool empowers hotels to compare their online performance against competitors, providing actionable insights. With a dedicated team exclusively focused on hospitality and travel, 80 Days brings depth of sector knowledge that generalist agencies can't match.
8. G Studio Branding (South Africa, Belgium, with Global Reach)
Specialisation: Full-Scope Branding for Hospitality, Tourism & Recreation
G Studio Branding Agency was born in South Africa and has since expanded to operate from South Africa and Belgium, with global influence extending to Hamburg, London, and Sacramento. Their comprehensive approach positions them as a true one-stop solution for brand development and execution.
G Studio specialises in creating distinct voices and identities that help businesses stand out in crowded marketplaces. Their data-driven strategies, rooted in market research and insight, focus on long-term success rather than quick wins.
Services:
- Brand identity and design
- Content creation
- Videography and photography
- Development of launch strategies
- Digital sales tools
- Websites and landing pages
- Printing, production and signage
- Performance marketing
- Campaign analysis and reporting
What makes them different?
G Studio's differentiator lies in their comprehensive service offering combined with strategic partnerships with specialists. They handle everything from initial brand strategy through to physical production and installation of marketing materials – a rare breadth of capability. Their international presence allows them to offer diverse perspectives, while their focus on hospitality, tourism, and recreation ensures sector-specific expertise. The agency's approach to partnership, bringing legacy relationships into the mix and providing a single point of contact, eliminates the friction that often comes with multi-vendor coordination.
9. The PC Agency (Global)
Specialisation: Luxury Travel PR, Trade Marketing & Crisis Communications
The PC Agency has positioned itself as a sought-after luxury travel PR and trade marketing consultancy. With teams across the UK and Europe, Asia Pacific and the Middle East, and the Americas, they deliver high-impact campaigns that build reputations, tap into new markets, and drive sales for luxury hotels, airlines, tourism boards, tour operators, and cruise lines.
Created in 2016, The PC Agency operates with a clear mission: to work as an extension of client teams, delivering results when clients need them. Their substantial in-house and agency-side experience gives them unique insights into how luxury travel brands can find their niche and bring their personality to life.
Services:
- Public relations (media and influencer relations)
- Trade representation (travel trade partnerships)
- Corporate communications
- Brand building and strategic marketing
- Digital marketing
- Crisis communications
What makes them different?
The PC Agency's specialisation in luxury travel PR and trade marketing, combined with their global reach and local expertise, creates a powerful combination. Their crisis communications offering is particularly noteworthy as many agencies shy away from crisis work. But The PC Agency has built expertise in supporting brands when things don't go as planned, with teams able to respond immediately to any regional event or issue. Their ability to coordinate integrated global media roadshows, events, and coverage across online and offline channels elevates travel brands onto a bigger stage.
10. Propellic (United States)
Specialisation: Data-Driven SEO & Paid Media for Travel Brands
Propellic has carved out a distinctive position in travel marketing by focusing exclusively on search engine optimisation and paid media for travel and tourism businesses. Their tagline, "Be discoverable when travellers search, plan, and book", encapsulates their mission to help clients compete with behemoth brands through data-focused approaches and clever execution.
Propellic positions itself as "your own personal partner in digital growth" for when you don't have the time, team, or expertise to handle complex digital marketing in-house. They're refreshingly transparent, speaking directly to clients about what's working and what isn't.
Services:
- Fully managed SEO
- Content strategy
- Link building (manual, in-house outreach)
- Technical SEO
- Paid media marketing (Google, Facebook, Instagram, LinkedIn Ads)
- Accurate conversion tracking
- AI optimisation
What makes them different?
Propellic's exclusive focus on travel digital marketing means they genuinely understand the nuances of how travellers search, compare, dream, and decide. Their commitment to running data analyses every day ensures strategies are built on current data, not outdated practices. The personal approach, where clients speak directly with subject matter experts rather than account coordinators, ensures sophisticated strategy without corporate bureaucracy. For travel brands struggling to compete with major OTAs or needing sophisticated SEO and paid media expertise, Propellic offers specialist knowledge and a transparent partnership.
Choosing the right agency for your travel brand
The travel industry is full of creativity and innovation, but what truly sets successful brands apart is their ability to connect emotionally with travellers. Whether you’re a boutique operator, global hospitality group, or emerging DMO, the right agency partnership can help you tell your story in a way that inspires action and loyalty.
So, is your brand telling the story it deserves?
At Boost Brands, we help travel and leisure businesses transform their vision into a cohesive, conversion-driven brand experience, online and beyond. From strategy to storytelling, we’ll help you attract the right audience, strengthen your identity, and create experiences that travellers remember long after their journey ends.
Let’s talk about how we can bring your travel brand to life.
