Brand Strategy Guides.

User-Generated Content (UGC) can be a powerful tool in the arsenal of travel marketing specialists. Not only does it help to improve engagement with brand followers, but it’s an excellent way to promote a brand without creating all the content.

As time goes by, travellers and potential customers are paying more and more attention to the ethical considerations around everything they do. This means that those same ethical considerations are becoming more and more critical in the travel industry.

Content marketing is an essential part of any marketing plan for the travel industry, but it often gets overlooked. In this article we’ll take a closer look at exactly what it is, why it’s important, and how you can strategize to make the best possible content marketing strategy for your travel or tourism business

Sustainability and eco-consciousness are vital requirements in the sustainable tourism industry, and many different companies use that to their advantage. However, in many cases, the claims made by various brands are just that: claims.

Adventure tourists comprise a fair share of today's tourism industry. So you have the best possible effects, it is essential to know exactly what kind of travel branding to practise for adventure travel businesses.

Nearly 76% of global travellers expressed a desire to travel sustainably in 2023, according to Booking.com. But, 39% of travellers did not trust brands that labelled themselves as sustainable.