About Simon.
Simon Cook is a UK-based Design Consultant at Boost with over 20 years of experience in the design industry. His extensive career spans in-house roles, agency-side positions, and freelance projects. As a Design Consultant, Simon collaborates with Boost's talented team of strategists, designers, and developers on projects for academic, corporate, SaaS, and FinTech brands.
Simon specialises in brand identity, web design, UX, and Webflow development. Outside of his professional work, he enjoys football, coffee, watching films, listening to podcasts, and reading books.
Articles.

3 Sep
2024
Why are buyer personas important for marketing a travel business?
In marketing, understanding your audience is everything. This is especially true for travel brands, where a single mistake can lead to lost bookings and damaged reputations.

2 Sep
2024
Top 10 emerging trends shaping the future of travel
Few industries were as affected by the global COVID-19 pandemic as the travel industry. The shutdown of tourism upended the sector, forcing it to navigate unprecedented challenges.

11 Jul
2024
What is a website audit?
When it comes to ensuring your website is functioning at its optimal level, a website audit is an essential process. There are various types of audits, each focusing on different areas such as UX, UI, SEO, and technical performance.
