Newsletter
Inside the future of travel marketing.
Practical insights on travel marketing, SEO, and how AI is reshaping how travel brands are discovered and chosen.
Search, discovery, and content are shifting fast. This newsletter keeps you ahead.
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Marketing travel & leisure news.
Browse our latest articles related to marketing, strategy and design in the travel and leisure industry.
Creating human-expert content that AI systems trust
There’s a strange trend emerging in travel marketing – or actually all marketing – right now. AI can write content in seconds, but AI systems are getting better at detecting and devaluing AI-generated content.
Prompt engineering for travel brands: How to appear in AI recommendations
Imagine someone opens ChatGPT and asks, "Plan a 10-day honeymoon in Greece for $5,000." The AI instantly generates a detailed itinerary, suggests hotels, and lists tour operators.