Expertise.
About Michael.
Michael Ferguson is an SEO Specialist at Boost with eight years of experience in Search Engine Optimisation. With a background in copywriting and journalism, Michael excels in crafting website content that resonates with end users and ranks competitively on Google. His expertise extends to marketing attribution, search engine marketing, and content and copywriting, making him a vital asset to the Boost team.
When Michael isn’t working SEO magic on websites, he indulges in his passion for writing urban fantasy, fantasy, and horror books. A published author based in South Africa, Michael combines his creative talents with his professional skills to deliver exceptional results for Boost's clients.
Articles.

13 Nov
2024
Mastering SEO for your hotel
Search engine optimisation (SEO) is one of the most effective strategies hotels can use to attract potential guests, increase bookings, and improve online visibility.

18 Sep
2024
10 Tips for effective content distribution strategies in travel and tourism
Effective content distribution is a key component of a travel brand’s marketing strategy. It's about ensuring your content reaches the right audience at the right time, driving engagement, and ultimately, converting visitors into paying customers.

17 Sep
2024
What is travel content marketing? Strategies and examples for travel content marketing
Content marketing is an essential part of any marketing plan for the travel industry, but it often gets overlooked. In this article we’ll take a closer look at exactly what it is, why it’s important, and how you can strategize to make the best possible content marketing strategy for your travel or tourism business

23 Aug
2024
Top 10 SEO tactics for travel brands
You know better than anyone that the travel and leisure industry is highly competitive. That’s why you need a solid digital marketing strategy behind your brand.
