Dominique Kock.

Geotagging, the process of adding geographic metadata to digital content, has developed as an important tool for travel marketers. By using location-based information, travel brands can boost brand visibility, engage with a targeted audience, and drive conversions.

The tourism and hospitality industry is competitive, everchanging and busy. Businesses like hotels have to put extra care into their marketing to ensure they stand out from the crowd.

When you’re organising an event, having a budget is essential. Many businesses today face an unfortunate confluence of rising costs and decreasing budgets that makes effective event budgeting strategies even more important.

It used to be that it was uncommon for women to travel on their own, especially for leisure rather than business. We have long since left that mindset behind, and today it is a relatively common occurrence.

It’s easy to overlook the importance of having a strong brand identity for your restaurant without meaning to. Often, the focus is on excellent customer service and producing tasty, high-quality meals for the customers.

Attracting business travellers can become a niche focus for travel companies, especially in a world where businesses are investing more in employee mobility and remote working solutions.

Marketing, including travel marketing, is a consistently evolving industry. However, one thing that never changes is the value of storytelling in your travel marketing and other promotional campaigns.

The rise of the digital nomad lifestyle has redefined what it means to work in the 21st century. Without needing to be in a traditional office, digital nomads are people who are free to explore the world while earning a living.